Contents:

1.  Purpose of Website

2.  Purpose of Website Style Guide

3.  General Principles for Website Use and Content

3.1 Referring to AAACERT

3.2 Voice

3.3 Media Style Guide

4.  General Principles for Website Images

4.1 Image Requirements

4.2 Photo Caption and Sourcing Guidelines

5.  Editorial Requirement

1.  Purpose of Website

  • To inform AAACERT members about organizational activities
  • To attract prospective AAACERT members
  • To provide a means for members and interested parties to donate to AA-CERT
  • To provide stakeholders in the emergency management community and others who are interested with resources that promote safety

2.  Purpose of Website Style Guide

  • To ensure clear communication in all articles
  • To promote professionalism in communication
  • To eliminate redundancy
  • To ensure timeliness and relevance of website content

3.  General Principles for Website Use and Content

3.1 Referring to AAACERT

All articles will refer to “Anne Arundel – Annapolis Community Emergency Response Team (AAACERT)” upon first reference, followed by “AAACERT” (without quotation marks) for all subsequent references.

3.2 Voice

All blog posts will be written in the third-person voice to reflect a journalistic tone and professional demeanor.

Example: (Incorrect) John and I attended the Response Expo on Dec. 12, 2018.

Example: (Correct) John Smith and Paula Green attended the Response Expo on Dec. 12, 2018.

3.3 Media Style Guide

For purposes of general language, punctuation, and references to popular culture, the AAACERT website will adhere to the AP Style Guide, unless notation is otherwise made in this document. For access to the AP Style Guide, please click here.

4.  General Principles for Website Images

4.1 Image Requirements

Images submitted for publication on the AAACERT website will meet the following requirements:

  • They are clear and of good photographic quality.
  • They are not owned or copyrighted by another entity, unless permission is granted for publication online.
  • If the images are captioned, and if they contain names, then ensure that each person is named or described in full. (Ensure that there are no “civilians” in the photo who might not wish to have a public picture on the internet.)
  • They do not clearly show any minors’ faces, unless a parent or guardian grants consent, or unless they are stock images or images in the public domain.
  • Generally, images should name the source/owner of the photo.

4.2 Photo Caption and Sourcing Guidelines

The photo caption will be a compete sentence, identify or describe individuals in the picture, and clearly depict the activity in the shot. Sourcing should accompany all photos.

An example follows in this example (no quotation marks): “John Smith and Paula Green demonstrate the proper use of a tourniquet at the Response Expo, December 2018. (Photo: Al Johnson)”

If the image is a stock photo, the caption and sourcing will be shown as follows (no quotation marks): “A properly applied tourniquet can minimize bleeding until the injured person is able to be treated at a hospital. (Photo: Shutterstock)”

5.  Editorial Requirement

All website content is to be submitted to the Editor on the AAACERT Communications Committee for editorial review to ensure it adheres to the standards outlined above.

To submit copy for an article and/or photos/images, please send your material to editor@aaacert.org, and someone from the Communications Committee will respond to you within three days.

If you have website privileges as an author, and if you have urgent material which must be posted immediately, please feel free to publish it on the blog, and promptly alert editor@aaacert.org that you have done so.